Pride at Campus Rec

Pride at Campus Rec was created to celebrate and support LGBTQ+ students, staff, and community members within the recreation space. The goal: to make Pride feel not only seen, but actively centered.

Originally starting as a school project to rebrand Pride, this devoloped into real promotional materials for Pride at PSU. The design needed to feel bold, affirming, and rooted in the unique energy of the community it served. I created a system that blended vibrant color, expressive typography, and accessible layouts that could flex across posters, signage, digital screens, and branded merch. Working within existing brand guidelines while pushing toward something more joyful and resonant, the final campaign invited LGBTQ+ students and allies to feel seen, celebrated, and supported in spaces where they move and connect. I also shot all the event photography seen down below.