Branding / Website Design
Affirm Photo
Celebrating Identity Through Thoughtful Branding
Affirm Photo is a photo editing service that affirms your family photos to preserve the memory while affirming the subject’s identity. The branding for Affirm Photo was crafted to embody the company’s mission of affirming and celebrating individuality, particularly within the transgender and LGBTQ+ communities. The logo design features clean, modern typography paired with dynamic, interconnected elements symbolizing unity, authenticity, and transformation. A warm, inclusive color palette subtly nods to the Pride and transgender flags without being overt, ensuring versatility and resonance across diverse audiences.
Every design decision, from the elegant yet approachable typography to the thoughtful incorporation of color and form, was made to evoke trust, affirmation, and a sense of belonging. This cohesive branding serves as the foundation for Affirm Photo’s visual identity, connecting their mission to every client interaction.
A simple, one-page site designed for clarity and warmth — offering a quick overview of Affirm Photo’s services, with real examples and accessible language to help users understand what to expect.
I custom-built an interactive image slider to show before-and-after edits in real time, giving users a clear and immediate sense of the transformation Affirm Photo provides.