Branding / Collateral Design
The Inn at Cape Kiwanda
Redefining and Modernizing Coastal Hospitality
The Inn at Cape Kiwanda is a hotel located Pacific City, Oregon. The refreshed identity for the Inn at Cape Kiwanda captures the charm of a beloved coastal retreat while introducing a more contemporary sense of calm. Grounded in the rhythms of tide and time, the brand reflects the inn’s role as both a comforting getaway and a gateway to Oregon’s rugged beauty. A softened wordmark, tactile textures, and a nature-washed palette bring a sense of warmth and refinement. This identity balances rustic familiarity with quiet sophistication — inviting guests to settle in, slow down, and reconnect with the coast in their own way.
Primary mark, horizontal
Primary mark, vertical
Original mark on the left, refreshed mark on the right
Illustrated pattern to accompany the new logo in promo materials
New key card holders designed to help speed up the check-in process
Logo and new colors reflected on the updated website
Business card and letterhead/notes
I also designed a map that you can download from their website to get an idea of what to do in the area
Collaborators
Agency: Coates Kokes
Website Design: Briana Romancier
Branding, Collateral, Illustrations: James Wilson