Headlands Coastal Lodge & Spa

Headlands Coastal Lodge & Spa is a one-of-a-kind resort nestled in Pacific City, Oregon, with the coast as its backyard and the wilderness as its neighbor. I contributed to their evolving brand by creating a large-scale canvas map mural that highlights the range of outdoor activities available along this stretch of the Oregon Coast. To support wayfinding and guest experience, I also developed a custom icon system to categorize activities into clear groupings. These icons extended into both print and digital assets, including brochures and an online adventure planner. This work helped bring visual clarity and consistency to the Headlands experience — grounding it in place, while inviting exploration.